TIKTOK'S RISE TO GLOBAL MARKETS 1

Article · April 2020 with 1,669 Reads 
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
Cite this publication
Show more authors
Hide

Do you want to read the rest of this article?

Request Full-text Paper PDF
Advertisement
ResearchGate has not been able to resolve any citations for this publication.
  • Uh-Oh: Musical.ly's Numbers Are Crashing -Just Like Vine, Dubsmash & Snapchat Before It
    • Nov 2017
    • Daniel Sanchez
    Daniel Sanchez, "Uh-Oh: Musical.ly's Numbers Are Crashing -Just Like Vine, Dubsmash & Snapchat Before It," Digital Music News, November 10, 2017, accessed April 16, 2019, www.digitalmusicnews.com/2017/11/10/musical-ly-userbase-crash/.
  • ByteDance Is Said to Secure Funding at Record $75 Billion Value
    • Oct 2018
    ByteDance Is Said to Secure Funding at Record $75 Billion Value," Bloomberg News, October 26, 2018, accessed March 31, 2019, www.bloomberg.com/news/articles/2018-10-26/bytedance-is-said-to-secure-funding-at-record-75-billion-value. 9 "About ByteDance," op. cit.
  • How Douyin Became China's Top Short-Video App in 500 Days
    • Jul 2018
    • Thomas Graziani
    Thomas Graziani, "How Douyin Became China's Top Short-Video App in 500 Days," Walk the Chat, July 30, 2018, accessed March 31, 2019, https://walkthechat.com/douyin-became-chinas-top-short-video-app-500-days/. 17 "The Three Development Stages of Douyin" [in Chinese], op. cit.
  • They were trusted by relevant interest groups and had significant effects on consumer behaviour. 19 "8 Lessons from the Rise of Douyin (Tik Tok)
    • Jun 2018
    A key opinion leader (KOL), also known as an influencer, was a person who has expert product knowledge and influence in a respective field. They were trusted by relevant interest groups and had significant effects on consumer behaviour. 19 "8 Lessons from the Rise of Douyin (Tik Tok)," KrASIA, June 15, 2018, accessed April 3, 2019, https://kr-asia.com/8-lessonsfrom-the-rise-of-douyin-tik-tok.
  • How to Use Short-Video App, Douyin, for Your China Marketing
    • Jun 2018
    • Wiktoria Marszalek
    Wiktoria Marszalek, "How to Use Short-Video App, Douyin, for Your China Marketing," Nanjing Marketing Group, June 13, 2018, accessed April 3, 2019, www.nanjingmarketinggroup.com/blog/How-To-Use-Douyin-For-China-Marketing.
  • Why Did Airbnb, Chevrolet, Harbin Beer, and Lenovo Advertise on Douyin?
    • Sep 2017
    • Op Graziani
    Graziani, op. cit. 24 "Why Did Airbnb, Chevrolet, Harbin Beer, and Lenovo Advertise on Douyin?" [in Chinese], Beijing WISE Technology Co., Ltd., September 30, 2017, accessed April 5, 2019, https://zhuanlan.zhihu.com/p/29809252.
  • Up with Douyin to Start Localized Innovation Marketing
    • Dec 2017
    • Michael Kors Teams
    MICHAEL KORS Teams Up with Douyin to Start Localized Innovation Marketing" [in Chinese], December 11, 2017, accessed March 25, 2019, https://socialbeta.com/t/case-of-douyin-MICHAEL-KORS-20171211.
  • Douyin's Daily Active Users Exceeds 250 Million and Monthly Active Users Exceeds 500 Million
    • Mar 2018
    • Binlian Liu
    Binlian Liu, "Douyin's Daily Active Users Exceeds 250 Million and Monthly Active Users Exceeds 500 Million" [in Chinese], wallstreetcn.com, January 15, 2019, accessed March 20, 2019, https://wallstreetcn.com/articles/3469699. 27 "The Speech of Douyin's General Manager Zhang Nan" [in Chinese], Science China Online, March 20, 2018, accessed March 22, 2019, http://science.china.com.cn/2018-03/20/content_40258131.htm.
  • TikTok Is Cringey and That's Fine
    • Oct 2018
    • Taylor Lorenz
    Taylor Lorenz, "TikTok Is Cringey and That's Fine," The Atlantic, October 25, 2018, accessed March 25, 2019, www.theatlantic.com/technology/archive/2018/10/what-tiktok-is-cringey-and-thats-fine/573871/.
  • Chinese Media Regulator Clamps Down on Toutiao News Site for Posting Vulgar Content
    • Apr 2018
    • Meng Jing
    Meng Jing, "Chinese Media Regulator Clamps Down on Toutiao News Site for Posting Vulgar Content," South China Morning Post, April 10, 2018, accessed March 25, 2019, www.scmp.com/tech/article/2141124/chinese-media-regulator-clamps-downtoutiao-news-site-posting-vulgar-content.
  • Douyin Temporarily Removed Live-Stream and Comment Feature
    • Apr 2018
    • Nicole Jao
    Nicole Jao, "Douyin Temporarily Removed Live-Stream and Comment Feature," Technode, April 11, 2018, accessed March 25, 2019, https://technode.com/2018/04/11/douyin-removes-comments/.
  • Zhang Yiming Sets the Globalization Goal of Jinri Toutiao to Have More than Half of Its Users from Overseas within the Next Three Years
    • Mar 2018
    • Xiaoqian Gao
    Xiaoqian Gao, "Zhang Yiming Sets the Globalization Goal of Jinri Toutiao to Have More than Half of Its Users from Overseas within the Next Three Years" [in Chinese], March 26, 2018, accessed March 25, 2019, https://36kr.com/p/5125610?ktm_source=feed.
  • What Did Musical.ly Miss during the Year?
    • Nov 2017
    • Kuang Liu
    Kuang Liu, "The Overseas War between Douyin and Kuaishou Becomes More Intense [in Chinese]," LanjingTMT, December 10, 2018, accessed July 4, 2019, www.lanjinger.com/news/detail?id=98049. 35 "What Did Musical.ly Miss during the Year?" [in Chinese], November 11, 2017, accessed July 4, 2019, www.sohu.com/a/203644165_109401. 36 "About ByteDance," op. cit.
  • Southeast Asia Could Be a Leader in Mobile Internet Usage Next Year
    • Dec 2017
    • Rayna Hollander
    Rayna Hollander, "Southeast Asia Could Be a Leader in Mobile Internet Usage Next Year," Business Insider, December 13, 2017, accessed March 27, 2019, www.businessinsider.com/southeast-asia-could-be-a-leader-in-mobile-internet-usage-nextyear-2017-12.
  • World's Internet Users Pass the 4 Billion Mark
    • Jan 2018
    • Simon Kemp
    Simon Kemp, "Digital in 2018: World's Internet Users Pass the 4 Billion Mark," We Are Social, January 30, 2018, accessed April 22, 2019, https://wearesocial.com/blog/2018/01/global-digital-report-2018.
  • Key Data You Need to Know about Southeast Asia's Casual Gamers
    • Oct 2015
    • Juha Sompinmäki
    Juha Sompinmäki, "Key Data You Need to Know about Southeast Asia's Casual Gamers," Tech in Asia, October 7, 2015, accessed March 27, 2019, www.techinasia.com/talk/key-data-southeast-asias-casual-gamers.
  • Tik Tok, a Global Music Video Platform and Social Network, Launches in Indonesia
    • Sep 2017
    "Tik Tok, a Global Music Video Platform and Social Network, Launches in Indonesia," PR Newswire, September 13, 2017, accessed March 27, 2019, https://en.prnasia.com/releases/apac/Tik_Tok_a_Global_Music_Video_Platform_and_Social_Network_Launches_in_Indonesia-187963.shtml.
  • Tik Tok, a Global Music Video Platform and Social Network, Launches in Indonesia
    • Mar 2018
    • Annie Liu
    Annie Liu, "Douyin Got Popular in Southeast Asia [in Chinese]," Momentum Works, March 14, 2018, accessed April 3, 2019, www.baijingapp.com/article/15220. 45 "Tik Tok, a Global Music Video Platform and Social Network, Launches in Indonesia," op. cit.
  • Without Subsidies and Commercialization, Why TikTok Got Successful Overseas
    • Jun 2018
    • Liu
    Liu, op. cit. 47 "Without Subsidies and Commercialization, Why TikTok Got Successful Overseas [in Chinese]," Sohu, June 13, 2018, accessed April 3, 2019, www.sohu.com/a/235450902_403354.
  • YouTube Competitor TikTok Plans to Get Ticking in Vietnam
    • Dec 2018
    • Vien Thong
    Vien Thong, "YouTube Competitor TikTok Plans to Get Ticking in Vietnam," VnExpress International, December 19, 2018, accessed April 3, 2019, https://e.vnexpress.net/news/business/companies/youtube-competitor-tiktok-plans-to-get-ticking-invietnam-3856505.html.
  • How Does TikTok Become Popular in Oversea Markets
    • Jul 2018
    • Liu Yi
    Liu Yi, "How Does TikTok Become Popular in Oversea Markets [in Chinese]," TMTPOST, July 11, 2018, accessed April 2, 2019, www.tmtpost.com/3324980.html.
  • Why Toutiao's Tik Tok Is So Popular in Southeast Asia
    • Mar 2018
    • Will Wu
    Will Wu, "Why Toutiao's Tik Tok Is So Popular in Southeast Asia," Momentum Works, March 14, 2018, accessed April 22, 2019, https://thelowdown.momentum.asia/toutiaos-tik-tok-popular-southeast-asia/.
  • Douyin's Internationalization in Japan: How Does TikTok Become Popular in Six Months
    • Jun 2018
    • Jie Yao
    Jie Yao Zheng, "Douyin's Internationalization in Japan: How Does TikTok Become Popular in Six Months" [in Chinese], Jiemian News, June 20, 2018, accessed March 27, 2019, www.jiemian.com/article/2241255.html 55 Ibid.
  • A Closer Look at Tik Tok's Expansion Overseas
    • Op Zheng
    • Cit
    Zheng, op. cit. 60 "A Closer Look at Tik Tok's Expansion Overseas," op. cit.
  • Fresh off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music
    • Jun 2016
    • Dan Rys
    Dan Rys, "Fresh off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music," Billboard, June 29, 2016, accessed April 4, 2019, www.billboard.com/articles/business/7423281/warner-music-group-deal-musical-ly.
  • How a Failed Education Startup Turned into Musical.ly, the Most Popular App You've Probably Never Heard Of
    • May 2016
    • Biz Carson
    Biz Carson, "How a Failed Education Startup Turned into Musical.ly, the Most Popular App You've Probably Never Heard Of," Business Insider, May 28, 2016, accessed April 28, 2019, www.businessinsider.com/what-is-musically-2016-5.
  • What Did Musical.ly Miss during the Year?
    • Ibid
    Ibid. 68 "What Did Musical.ly Miss during the Year?" [in Chinese], op. cit.
  • Social-Media App Musical.ly Is Acquired for as Much as $1 Billion
    • Nov 2017
    • Liza Lin
    • Rolfe Winkler
    Liza Lin and Rolfe Winkler, "Social-Media App Musical.ly Is Acquired for as Much as $1 Billion," The Wall Street Journal, November 9, 2017, accessed April 11, 2019, www.wsj.com/articles/lip-syncing-app-musical-ly-is-acquired-for-as-much-as-1-billion-1510278123.
  • Snapchat Takes On TikTok with Launch of Lens Challenges
    • Dec 2018
    • Sarah Perez
    Sarah Perez, "Snapchat Takes On TikTok with Launch of Lens Challenges," Tech Crunch, December 19, 2018, accessed April 3, 2019, https://techcrunch.com/2018/12/19/snapchat-takes-on-tiktok-with-launch-of-lens-challenges/.
  • Tencent Bets on Its Revived Weishi App to Take On Toutiao's Tik Tok in Short Video Streaming
    • Apr 2018
    • Zhao Xiaochun
    Zhao Xiaochun, "Tencent Bets on Its Revived Weishi App to Take On Toutiao's Tik Tok in Short Video Streaming," KrASIA, April 11, 2018, accessed April 2, 2019, https://kr-asia.com/tencent-bets-on-its-revived-weishi-app-to-take-on-toutiaos-tik-tok-inshort-video-streaming.
  • TikTok: The World's Most Valuable Startup That You've Never Heard Of
    • Jan 2019
    • Michael Wade
    • Jialu Shan
    Michael Wade and Jialu Shan, "TikTok: The World's Most Valuable Startup That You've Never Heard Of," The Conversation, January 7, 2019, accessed March 29, 2019, https://theconversation.com/tiktok-the-worlds-most-valuable-startup-that-youvenever-heard-of-109302.
  • What Is Tik Tok? A Popular App Blocked In Indonesia
    • Jul 2018
    • Dyaning Pangestika
    Dyaning Pangestika, "What Is Tik Tok? A Popular App Blocked In Indonesia," The Jakarta Post/Asia News Network, July 7, 2018, accessed April 10, 2019, www.asiaone.com/asia/what-tik-tok-popular-app-blocked-indonesia.
  • TikTok Surpassed Facebook, Instagram, Snapchat & YouTube in Downloads Last Month
    • Nov 2018
    • Sarah Perez
    Sarah Perez, "TikTok Surpassed Facebook, Instagram, Snapchat & YouTube in Downloads Last Month," Tech Crunch, November 2, 2018, accessed March 29, 2019, https://techcrunch.com/2018/11/02/tiktok-surpassed-facebook-instagramsnapchat-youtube-in-downloads-last-month/.