How Cable Companies Learned to Love Netflix (or Hulu) and Chill Out

  • Cable giants said to be in talks to integrate Hulu, Netflix
  • Comcast sees role as being one-stop shop for digital video

A television remote sits on display at a Comcast Corp. Xfinity store in King Of Prussia, Pennsylvania, U.S.,

Photographer: Charles Mostoller/Bloomberg
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Cable companies are settling on a new strategy to combat streaming services like Netflix and Hulu: If you can’t beat ’em, join ’em.

Comcast Corp. and Charter Communications Inc., the two biggest U.S. cable operators, are in talks to offer Hulu’s on-demand service through their set-top boxes, according to people with knowledge of the matter.