BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an exclusive article, the company reported that the betting operator has signed a multi-year deal with...

Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in the UK continues to surge. This marks a significant uptick on the previous record of 689,297...

Sunderland AFC merchandise will now be available on the US retail market platform Fanatics after the EFL Championship signed a new long-term partnership.  Fanatics will become Sunderland’s new retail partner in a deal that extends all the way up to...

Entering uncharted territory can often throw up several challenges, but also a unique opportunity to grow a market in your own image.  FanDuel entered the newly regulated Ontario sports betting market in April 2022 and has since positioned itself as...

Liverpool FC and its global trading partner AXA have agreed a new five-year extension citing the latter as a “vital part” of the Premier League club’s commercial growth.  AXA will continue to be the title sponsor of Liverpool’s training ground,...

Queens Park Rangers have confirmed CopyBet as the club’s official front-of-shirt sponsor for the next two seasons.  The partnership with the betting operator will commence its first full-year ahead of the 2024/25 EFL Championship season with CopyBet’s branding and logo...