Liverpool FC & AXA commemorate their success in new five-year extension
Liverpool FC and its global trading partner AXA have agreed a new five-year extension citing the latter as a “vital part” of the Premier...
QPR to curate “unique content” with shirt sponsor CopyBet
Queens Park Rangers have confirmed CopyBet as the club’s official front-of-shirt sponsor for the next two seasons. The partnership with the betting operator will commence...
F1 Academy partners with American Express to ‘elevate’ women
F1 Academy has named American Express an official partner for the 2024 season, with a specific aim of backing women in the sport. Under the...
Manchester City launches second limited edition shirt with OKX
Manchester City and its official cryptocurrency partner OKX have collaborated once more on a special edition shirt. As part of the ‘Unseen City Shirts’ campaign,...
Conor McGregor becomes co-owner of BKFC
Conor McGregor has announced that he has become a co-owner of the combat sports promotion Bare Knuckle Fighting Championship (BKFC). On 27 April at BKFC...
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
Manchester City and England’s Jack Grealish has joined Pepsi’s extensive roster of football global ambassadors. Grealish will be unveiled as the beverage brand’s global ambassador...
Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...
FIFA signs long-term energy deal with Saudi oil group Aramco
Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA. Aramco becomes FIFA’s first “major worldwide partner exclusive...
UK Lords: Gambling White Paper does not do enough on sports...
The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever...
Sadiq Khan pledges to bring major sporting events to London if...
Mayor of London Sadiq Khan has stated that if he is re-elected in next week’s election, he pledges to bring some major North American...