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Interpreting societal culture value dimensions

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Abstract

Societal cultural value dimension scholarship can both learn from and inform the family of interrelated approaches to culture research in IB that appear in recent commentaries. It can exchange insights about societal values and meaning systems with neo-institutional and institutional logics research. It can also exchange insights with dual-processing cognition theories that are used to understand individuals in an international context by treating societal culture values and institutional characteristics as essential to interpreting personal values and attitudes. Rather than merging them, integrating culture-related specialties by exchanging insights can promote the further development of research in each of these societal and individual level fields.

Résumé

La connaissance sur les dimensions des valeurs de la culture sociétale peut à la fois bénéficier de et contribuer à la famille des approches interdépendantes concernant la recherche culturelle au sein de l’International Business (IB) qui apparaissent dans les analyses récentes. Elle peut échanger des idées sur les valeurs sociétales et les systèmes de signification avec la recherche sur les logiques néo-institutionnelles et institutionnelles. Elle peut aussi échanger des idées avec des théories cognitives à double traitement qui sont utilisées pour comprendre les individus dans un contexte international en traitant, comme essentielles à l’interprétation des valeurs et attitudes personnelles, les valeurs de la culture sociétale et les caractéristiques institutionnelles. Plutôt que de les fusionner, l’intégration par l’échange d’idées des spécialités liées à la culture peut favoriser le développement de la recherche dans chacun de ces domaines au niveau sociétal et individuel.

Resumen

La erudición de la dimensión de valor cultural de la sociedad puede tanto aprender como informar la familia de los enfoques interrelacionados con la investigación cultural en negocios internacionales que aparecen en los comentarios recientes. Puede intercambiar ideas sobre los valores de la sociedad y los sistemas de significado con la investigación de lógicas neo-institucionales e institucionales. Puede también intercambiar ideas con teorías cognitivas de procesamiento dual que se usan para entender individuos en un contexto internacional al tratar los valores culturales de la sociedad y las características institucionales como esenciales para interpretar los valores y actitudes personales. En lugar de fusionarlos, la integración de especialidades relacionadas con la cultura mediante el intercambio de ideas puede promover avanzar el desarrollo de la investigación en cada uno de estos campos a nivel social e individual.

Resumo

O conhecimento sobre a dimensão do valor da cultura na sociedade pode tanto aprender quanto comunicar a família de abordagens inter-relacionadas à pesquisa em cultura em negócios internacionais (IB) que aparecem em comentários recentes. Ele pode trocar insights sobre valores sociais e sistemas de significado com pesquisas sobre lógicas neoinstitucionais e institucionais. Ele também pode trocar insights com teorias de cognição de processamento dual que são usadas para compreender indivíduos em um contexto internacional, tratando valores da cultura da sociedade e características institucionais como essenciais para interpretar valores e atitudes pessoais. Em vez de fundi-las, a integração de especialidades relacionadas à cultura por meio da troca de insights pode promover o maior desenvolvimento de pesquisas em cada um desses campos de nível social e individual.

摘要

社会文化价值观维度的学问可以向近期评论中呈现的国际商务 (IB) 文化研究相互关联的方法集合学习和报告。它可以与新制度和制度逻辑研究交流关于社会价值观和含义系统的洞见。它还可以通过将社会文化价值观和制度特征视为解释个人价值观和态度所必需的与用于理解国际情境下个体的双重处理认知理论交流洞见。通过交流洞见来整合与文化相关的专长,而不是将它们合并,可以促进社会和个人层面的每一个领域研究的进一步发展。

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ACKNOWLEDGEMENTS

Preparation of this article was supported in part by the Hofstede Chair in Cultural Diversity, Faculty of Arts and Social Sciences, Maastricht University. The authors would like to thank Bradley Kirkman and Kristina Kazuhara for comments on an earlier draft of this article, and to the other scholars who through conversations and e-mails brought our attention to relevant literature.

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Authors and Affiliations

  1. Faculty of Business and Economics, Aarhus University, Aarhus, Denmark

    Mark F Peterson

  2. H. Wayne Huizenga College of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, FL, USA

    Tais S Barreto

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  1. Mark F Peterson
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  2. Tais S Barreto
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Correspondence to Mark F Peterson.

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Accepted by Alain Verbeke, Editor-in-Chief, and Sjoerd Beugelsdijk, Reviewing Editor, 24 September 2018. This article has been with the authors for one revision.

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Peterson, M.F., Barreto, T.S. Interpreting societal culture value dimensions. J Int Bus Stud 49, 1190–1207 (2018). https://doi.org/10.1057/s41267-018-0185-1

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