Every business wants to compete and rank in the top position in Google's search results page. But, this is easier said than done. While your business might not be able to gain that number 1 position, there is another way to outrank it: featured snippets. Featured snippets or position "zero" is Google's way of providing search users with concise, direct answers to their queries. Ranking for this desirable position can impact conversion rates, increase brand authority, and beat the competition. While there's no magic formula to appearing in a featured snippet box, here's your 6-step guide to optimizing your content to claim that position "zero" spot. Ready to get featured? Contact the SEO Sherpa team today at seosherpa.com or comment below.