THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

#TakeAKnee

Winner in Social Activism

Entered in Social Good Campaign

Objectives

To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

Strategy and Execution

We took infamous and tragic police violence videos and re-imagined them with an athlete kneeling in place of the victim.

Results

This film was shared socially (with no media support) during the apex of the #TakeAKnee movement and press attention. The film was shared by a number of influential African Americans, like Jesse Williams, Niecy Nash, D.L. Hughley, Jasmine Sanders, Tracee Ellis Ross, Tamia, and Regina Hall, and garnering millions of views and counting.

Media

Entrant Company / Organization Name

WP Narrative, #TakeAKnee

Link

Entry Credits