| Metroland was founded in 1978 as a monthly entertainment guide; a year and a half later it went weekly, continuing to focus primarily on arts, entertainment and lifestyles. In September 1986, Metroland reinvented itself as a full-fledged alternative newsweekly, offering incisive news and political reporting and provocative opinion along with the in-depth arts coverage its readers had come to expect each week. Within a year, the paper's efforts were rewarded with admission into AAN. Since then, Metroland has continued to grow, now circulating 40,000 copies and averaging about 72 pages a week. The paper's mission is to maintain a fiercely independent voice on local, regional and national issues; to provide depth on stories the mainstream media merely gloss over; to enrich readers' understanding and appreciation of arts and culture; to challenge readers to constantly rethink their assumptions about their lives, communities and society as a whole. |
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