Intuit Mailchimp

We're excited to present the Forward Awards, honoring the best in email marketing among our customers! This is the perfect chance to submit your standout email campaigns and gain recognition for your work. We’re accepting applications through May 24th, and entry is free. Show the world what your marketing is made of: https://lnkd.in/gqG5Bazv Sponsored by Intuit. No purchase necessary. Void where prohibited. Contest begins 12:00:01 p.m. ET on 04/18/2024 and ends 11:59:59 p.m. ET on 05/24/2024. Terms and conditions apply. Please refer to the Official Rules & Eligibility for complete details and full contest terms and conditions. https://lnkd.in/gkJ5H7dA

Have you heard about the Forward Awards? In their recent article, Fast Company profiles the Forward Awards, our awards program spotlighting our best-in-class customers. Check it out, see what all the buzz is about, and learn how you can apply: https://lnkd.in/dAw8PBEa Sponsored by Intuit. No purchase necessary. Void where prohibited. Contest begins 12:00:01 p.m. ET on 04/18/2024 and ends 11:59:59 p.m. ET on 05/24/2024. Terms and conditions apply. Please refer to the Official Rules & Eligibility for complete details and full contest terms and conditions. https://lnkd.in/gkJ5H7dA

Intuit Mailchimp’s in-house creative agency, Wink, scored 12 shortlists and 2 finalists across 4 different pieces of work in the One Show. Normally creative teams shy away from so much number stuff, but we’re proud to share these. Thank you #oneclubforcreativity

Loyalty is based on 4 neurobiological principles: • Reward • Emotion • Memory • Social interaction Now you know the theory, let’s put it into practice. Here’s a cheat sheet with 12 actionable ways you can boost loyalty in your marketing strategy today: 🎁 Reward • Shared interests: Build emotional resonance by aligning your brand with a cultural niche or social cause. • Sense of ownership: Actively engage consumers to foster a sense of co-collaboration. ❤️ Emotion • Meaningful rewards: Personalize reward programs to customer lifestyles to boost satisfaction. • Game on: Gamify your rewards to foster a sense of achievement and fun. 🧠 Memory • Smart exposure: Be top-of-mind with strategically placed branding. • Familiar foundations: Foster familiarity by showing up in trusted spaces. • Choice validation: Help customers feel justified in their choice to encourage renewed commitment. • New routines: Build repeat purchases into your customers’ routines. • Smooth selling: Remove obstacles that could disrupt customers’ shopping journeys. • Easy decisions: Create friction-free experiences that combat choice fatigue. 👥 Social interaction • Gift giving: Promote organic peer-to-peer marketing through gift giving. • Insider status: Help customers feel heard by asking for, and responding to, feedback. 🔗 Download the playbook at the link in the comments.

To develop science-backed marketing strategies that create loyal customers, you should first understand how the human brain works. 🧠 Sound hard? We’ll break it down for you into its basic elements. In the Science of Loyalty, our new report, written in partnership with Canvas8, you’ll learn about the behavioral science, social psychology, and neuroscience underpinning loyalty. Tracing loyalty to its evolutionary roots, the report distills consumer loyalty into 10 foundational elements. 🎯 The aim? To help you develop science-backed loyalty strategies that can help you set your brand apart from the competition. 🔗 Download the report at the link in the comments.

The future of marketing is coming to Australia: Our renowned marketing conference FROM: HERE, TO: THERE arrives in Sydney. You’re invited to join us at the W Sydney on 23 July for a 1-day event featuring a world-class lineup of panels, talks, and Q&A sessions from the brightest minds in marketing, AI, and e-commerce. Get your tickets today. https://bit.ly/4aCaRZ7

Loyalty isn’t rational, it’s primal. In our new report, produced in partnership with Canvas8, we explain our findings. Read The Science of Loyalty, where we draw insights from experts in: • Neuroscience • Behavioral science • Psychology • Anthropology All so you can: 1. Understand the underpinnings of loyal actions with our Loyalty Wheel, which breaks down these neurological principles. 2. Get insight into the neurobiological evolution of human brains that governs decision-making. 3. Develop science-backed loyalty strategies that can help you set your brand apart from the competition. 🔗 Download our detailed report now: https://bit.ly/49HAdna

Wow—time flies when you're automating, customizing, building journeys, segmenting, A/B testing, SMS-ing, reporting, converting..... Cheers to 23(!) years of Mailchimp.

Learn how to make the most of the Intuit Mailchimp platform at this year’s FROM: HERE, TO: THERE conference. Get one-on-one sessions with Mailchimp experts highlighting product demos, feature walkthroughs, and how to tap into the power of generative AI. It’s all a part of how to bring your marketing into the future at this year’s conference. Book your tickets today. https://lnkd.in/gSkYmrvv

Ask any small business owners: It’s hard retaining a solid customer base. Here, 3 experienced marketers in the beauty space reveal how they’re formulating a range of loyalty offerings to keep hard-won customers in the fold. 💄 Read the full article at the link in the comments below.