1. Lexus ATP Tour Partnership
PARTNERSHIP

LEXUS X ATP TOUR

In 2023, Lexus signed a multi-year partnership with the Association of Tennis Professionals (ATP) as Official Automotive Partner and Platinum Partner of the ATP Tour.

Lexus and the ATP Tour both tell a story of innovation, performance and pursuit of perfection. Fans and customers always come first, and both brands operate with a focus on providing unforgettable experiences.

LEXUS ATP HEAD2HEAD EXCLUSIVE SERIES

Dive into an electrifying series that takes player challenges to a whole new level. Catch every moment with all episodes coming to YouTube.

We are back on the courts for the latest in the exclusive Lexus ATP Head2Head series, where former star of the NBA and EuroLeague joins ATP Tour players at one of Spain’s oldest basketball clubs. Watch the players really picking up the pace in this challenge, with just 60 seconds to score as many points as they can. But who will remain calm under pressure and make the most baskets?

EPISODE 5

Lexus x ATP Head2Head: Episode five
The fourth episode of the Lexus ATP Head2Head Exclusive Series sees our ATP Tour players face off in a cooking challenge. In this first episode of 2024, they head to Restaurant Fred in Rotterdam to meet a two Michelin starred chef, cooking a meal from scratch with a basket of mystery ingredients. Watch now to see who will win the Lexus Cook Off Challenge.

EPISODE 4

Lexus x ATP Head2Head: Episode four
Watch the showdown in Turin as ATP Tour players face off in the third installment of the Head2Head Scavenger Hunt. With the loser facing a forfeit, the pressure is well and truly on. Tune in to the video to witness who rises to the top.

EPISODE 3

Lexus x ATP Head2Head: Episode three
In the second episode watch as the ATP Tour players head to Paris to compete in the latest electrifying scavenger hunt. Their mission: locate as many items as possible within a tight 40-minute window. Watch the video to discover who claims the title of champion.

EPISODE 2

Lexus x ATP Head2Head: Episode two
Join the excitement as ATP Tour players embark on an electrifying scavenger hunt in Hamburg. From gripping racquets to artistic challenges, watch the video and discover who became the ultimate winner.

EPISODE 1

Lexus x ATP Head2Head: Episode one

EUROPEAN TOURNAMENTS

Since the partnership announcement in June 2023, Lexus has sponsored various exhilarating ATP Tournaments such as ATP 500 Cinch Championships and ATP 250 Rothesay International in Great Britain, ATP 500 Hamburg European Open in Germany, ATP 250 Generali Open in Austria, ATP 250 Astana Open in Kazakhstan, and others, providing strong brand presence at the venues as well as in media and online.

At the end of the 2023 season, Lexus sponsored the ATP 1000 Paris Rolex Masters and the Nitto ATP Finals in Turin in a thrilling climax of the tournament. In Turin, Lexus provided a fleet of 45 electrified models, including the new all-electric Lexus RZ 450e and UX 300e together with hybrid and plug-in hybrid models.

2024 CALENDAR OF LEXUS-SPONSORED TOURNAMENTS

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LEXUS X ATP TOUR

GAME. SET. ELECTRIFY.

Tennis & Lexus. A match made in heaven. The preparation, the efforts, the moments that set your heart racing.
Two men stood in front of a Lexus RZ, shaking hands
LEXUS X ATP TOUR

READ THE FULL PRESS RELEASE

To find out about the multi-year partnership between Lexus and the ATP Tour in detail, read the full press release below. Discover more about the tournament and Lexus Electrified models, and hear from Lexus and the ATP Tour.

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