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see FAQ for explanations
on advanced reports

Technologies > Traffic Analysis Tools

Usage statistics and market shares of traffic analysis tools for websites

Request an extensive traffic analysis tools market report.

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This diagram shows the percentages of websites using various traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
37% of the websites use none of the traffic analysis tools that we monitor.
Google Analytics is used by 52.7% of all the websites, that is a traffic analysis tool market share of 83.6%.

None
37.0%
Google Analytics
52.7%
83.6%
Facebook Pixel
11.1%
17.6%
WordPress Jetpack
6.3%
10.0%
Yandex.Metrica
4.2%
6.7%
Hotjar
3.0%
4.7%
MonsterInsights
2.2%
3.5%
Matomo
1.7%
2.7%
Microsoft UET
1.6%
2.5%
New Relic
1.2%
1.8%
Cloudflare Web Analytics
1.1%
1.7%
Snowplow
1.0%
1.5%
LiveInternet
0.9%
1.4%
LinkedIn Insight Tag
0.8%
1.3%
HubSpot
0.7%
1.1%
Quantcast
0.7%
1.1%
Top.Mail.Ru
0.5%
0.8%
Full Circle Studies
0.5%
0.8%
Baidu Analytics
0.5%
0.8%
StatCounter
0.5%
0.7%
CrazyEgg
0.4%
0.6%
Navegg
0.3%
0.5%
Histats
0.3%
0.4%
Clicky
0.2%
0.3%
Ezoic
0.2%
0.3%
Mouseflow
0.2%
0.3%
Umeng
0.2%
0.3%
Rambler
0.2%
0.3%
Lucky Orange
0.2%
0.2%
Lotame
0.1%
0.2%
Twitter tracking
0.1%
0.2%
Mixpanel
0.1%
0.2%
Plausible
0.1%
0.2%
Smartlook
0.1%
0.2%
Adobe Analytics
0.1%
0.1%
Amplitude
0.1%
0.1%
Open Web Analytics
0.1%
0.1%
Piwik Pro
0.1%
0.1%
Heap
0.1%
0.1%
Siteimprove
0.1%
0.1%
TOPlist
0.1%
0.1%
ShinyStat
0.1%
0.1%
Koko Analytics
0.1%
0.1%
Gauges
0.1%
0.1%
Etracker
0.1%
0.1%
51.la
0.1%
0.1%
Whos.amung.us
0.1%
0.1%
FullStory
0.1%
0.1%
Dynatrace
less than 0.1%
0.1%
Chartbeat
less than 0.1%
0.1%
Gemius
less than 0.1%
0.1%
HitWebCounter
less than 0.1%
0.1%
Contentsquare
less than 0.1%
0.1%
AT Internet
less than 0.1%
0.1%
Revolver Maps
less than 0.1%
0.1%
Oracle
less than 0.1%
0.1%
W3Techs.com, 28 March 2024
absolute usage percentage
market share
Percentages of websites using various traffic analysis tools
Note: a website may use more than one traffic analysis tool

The following traffic analysis tools have a market share of less than 0.1%

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Technology Brief
Traffic Analysis Tools
Web traffic analysis tools collect information about visits to a website, and present it to a website owner.

website informer

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