The Wayback Machine - https://web.archive.org/web/20120510105800/http://www.quantcast.com/facebook.com

Facebook.com Traffic and Demographic Statistics by Quantcast

 

facebook.com

 Monthly 148.1MUS
  •  

  • Not Quantified

    Data is estimated

A social utility that connects people, to keep up with friends, upload photos, share links and videos. [Description from dmoz]

When it comes to social networking, it's wise to put your best face forward. Online directory Facebook began by connecting students through social networks at schools, but has since opened its service to the general public. Users post photos and information about themselves through online profiles. The site was launched in 2004 by undergraduates at Harvard, led by Mark Zuckerberg, as an online version of the Harvard Facebook. (The name comes from books of freshmen's faces, majors, and hometowns that are distributed to incoming students.) Microsoft has a deal to be the exclusive provider of advertising to Facebook. Investors include Paypal co-founder Peter Thiel and Accel Partners. [Description from Hoover's]

This site reaches over 148 million U.S. monthly people.The typical visitor reads USA Today, watches CNN, and uses answers.com.

Related Links
This publisher has not implemented Quantcast Measurement. Data is estimated and not verified by Quantcast. Get Quantified!™

Traffic

Updated May 2012• Next: Jun 2012

People per

Range

Compare
See More Embed

Loading ...


(United States) per

  —  

 
 
 

Updated May 2012• Next: Jun 2012
See More Embed  |  Access compare feature with old graph

People

The number of individuals visiting this property.

Partial Profile

A website must implement Quantcast Measurement in order to collect data such as Geographic and Mobile Web traffic, MRC Accredited Reporting, Business and other information.

Cookies

The number of cookies a web property creates. Cookies are small files that websites save on the computer of a visitor.

Visits

The number of individual sessions initiated by all the visitors to this property.

Page Views

The number of views of all the pages on this property. A page view is an instance of a page being loaded by browser.

Metrics

Check each metric you want to display:

People - The number of individuals visiting this property.

Visits - The number of individual sessions initiated by all the visitors to this property.

US Demographics

Updated Nov 2011•Delayed - Next: May 2012
index
 
 
Male
 
  92
Female
 
 
108
 
 
 
< 18
 
 
144
18-24
 
 
196
25-34
 
 
104
35-44
 
  70
45-54
 
  66
55-64
 
  46
65+
 
  34
 
 
 
No Kids
 
  86
Has Kids
 
 
115
 
internet average
index
 
 
$0-50k
 
  76
$50-100k
 
  90
$100-150k
 
 
109
$150k+
 
 
117
 
 
 
No College
 
 
105
College
 
  99
Grad School
 
  88
 
 
 
Caucasian
 
  97
African American
 
 
145
Asian
 
 
118
Hispanic
 
  73
Other
 
  99
 
internet average

See More Details     Gender   ||   Age   ||   Children   ||   Income   ||   Education   ||   Ethnicity See More

Audience Also Likes

Data Source: United States

The people who visit facebook.com are also likely to visit these categories and sites:

Affinity News
1.3x USA Today
1.3x CNN
1.3x Fox News
1.3x New York Times
Affinity Reference
1.3x answers.com
1.3x about.com
1.3x wikihow.com
1.3x How Stuff Works
Affinity TV
1.3x CNN
1.3x E! Online
1.3x Fox News
1.3x Fox Sports
See More

Audience Also Likes

This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.

Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

Directly Measured

This website is Quantified, and the data displayed here is directly measured by Quantcast.

People

Cookies

Page Views

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.

Passers-By

Passers-by have a single visit over the course of a month.

Getting Quantified

Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

Request Site Get Quantified

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.